Subway Diet
Ask anyone about the Subway Diet and they'll tell you about Jared who dropped 245 pounds in a single year just by eating Subway. This article goes into details about how the commercials and the famous diet got their start.
Like man college students Jared Fogle worked a part time job, his at an adult book store, to pay for college. He sat long hours in a class room, sat long hours behind the counter at the video store while eating snacks, and as a result ended up weighing 425 pounds. Needless to say his weight and health situation had become critical. Jared wanted to find a way to lose weight.
He tried various diets, but they didn't work because he still had all those hours behind a counter during which to cheat. Then he realized there was a Subway sandwich shop not too far from where he lived. Unknown to Jared he was about to take his first step towards the Subway Diet. He immediately stopped eating breakfast while walking the 1 ˝ miles to Subway for lunch and dinner - a sandwich, baked chips and a diet soda. Now instead of a 10, 000 calorie per day with no exercise lifestyle, he was eating only about 900 calories while walking 6 miles every day. One year later Jared's Subway Diet had melted 245 pounds from his frame.
OK, but how did it become a commercial success? A friend of Jared's, who worked for the University newspaper, ran into him. This buddy barely recognized Jared, so he decided to write an article about his amazing weight loss. Someone at Men's Health magazine read about Jared and decided to include his diet in a feature about crazy diets that work. A local Chicago Subway owner read the Mens Health article, brought the diet to the attention of his advertising people who contacted Jared to verify the story. They took the ad idea to Subway's national ad agency who disliked the idea, so they created a local campaign for Chicago featuring the Subway diet.
Needless to say the Subway diet became a huge hit. Suddenly Jared and his Subway diet were everywhere - in newspapers, on television, even on Oprah. Now it was the national agency's turn to ask about running the ads around the country.
Many people have had success with the Subway diet. But keep in mind that Jared's extreme program of calorie cutting and extreme weight loss are, in general, potentially dangerous. In general limiting calories while exercising is a well accepted formula for success.
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